{"id":1854,"date":"2025-09-16T15:37:43","date_gmt":"2025-09-16T07:37:43","guid":{"rendered":"https:\/\/mostebglass.com\/?p=1854"},"modified":"2025-09-16T15:37:48","modified_gmt":"2025-09-16T07:37:48","slug":"%d8%a7%d9%84%d8%ad%d9%84%d9%8a-%d8%a7%d9%84%d8%b2%d8%ac%d8%a7%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%b9%d8%aa%d9%8a%d9%82%d8%a9-%d9%88%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/mostebglass.com\/ar\/vintage-glass-ornaments-and-consumer-psychology\/","title":{"rendered":"\u0632\u062e\u0627\u0631\u0641 \u0627\u0644\u0632\u062c\u0627\u062c \u0627\u0644\u0639\u062a\u064a\u0642\u0629 \u0648\u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" 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elementor-widget-image\" data-id=\"222006b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments02.webp\" class=\"attachment-large size-large wp-image-1873\" alt=\"\u0632\u064a\u0646\u0629 \u0632\u062c\u0627\u062c\u064a\u0629 \u0639\u062a\u064a\u0642\u0629\" srcset=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments02.webp 1000w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments02-768x576.webp 768w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments02-16x12.webp 16w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments02-600x450.webp 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p><p><strong>\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0623\u062e\u0631\u0649<\/strong><\/p><ul><li><strong>\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u062a\u062d\u0641:<\/strong> \u062a\u0642\u062f\u064a\u0645 \u0642\u0637\u0639 \u0641\u0631\u064a\u062f\u0629 \u062a\u0639\u0643\u0633 \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0648\u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062b \u0627\u0644\u062b\u0642\u0627\u0641\u064a.<\/li><li><strong>\u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062c\u0632\u0626\u0629 \u0630\u0648 \u062e\u0628\u0631\u0629:<\/strong> \u0627\u0628\u062a\u0643\u0631 \u0648\u0627\u062c\u0647\u0629 \u0639\u0631\u0636 \u062c\u0630\u0627\u0628\u0629 \u0623\u0648 \u0645\u0634\u0627\u0647\u062f \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u062a\u062d\u0643\u064a \u0642\u0635\u0629.<\/li><li><strong>\u062d\u0645\u0644\u0629 &#034;\u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a&#034;:<\/strong> \u064a\u064f\u0633\u0647\u0651\u0644 \u0639\u0635\u0631\u064c \u0645\u0636\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0628\u0635\u0631\u064a \u0644\u0644\u062d\u0645\u0644\u0629 \u0644\u064a\u0639\u0643\u0633 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0630\u0644\u0643 \u0627\u0644\u0639\u0635\u0631\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u062c\u0627\u0630\u0628\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0637\u0628\u0642\u0627\u062a.<\/li><li><strong>\u062f\u0645\u062c \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a (\u0627\u0641\u062a\u0631\u0627\u0636\u064a):<\/strong> \u0627\u0633\u062a\u0643\u0634\u0641 \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0644\u0644\u0633\u0645\u0627\u062d \u0628\u0648\u0636\u0639 \u0627\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0627\u064b\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li><\/ul><p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0645\u0648\u0633\u062a\u064a\u0628\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0635\u062f\u0649 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0644\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0648\u062e\u0644\u0642 \u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u064a\u0642\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27c829 elementor-widget elementor-widget-image\" data-id=\"b27c829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments03.webp\" class=\"attachment-large size-large wp-image-1872\" alt=\"\u0632\u064a\u0646\u0629 \u0632\u062c\u0627\u062c\u064a\u0629 \u0639\u062a\u064a\u0642\u0629\" srcset=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments03.webp 1000w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments03-768x576.webp 768w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments03-16x12.webp 16w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments03-600x450.webp 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1adab elementor-widget elementor-widget-heading\" data-id=\"4e1adab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a: \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0648\u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea7328 elementor-widget elementor-widget-text-editor\" data-id=\"5ea7328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><br \/>\u064a\u064f\u0639\u062f\u0651 \u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B) \u0648\u062f\u0648\u0627\u0641\u0639\u0647\u0645\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0632\u062c\u0627\u062c \u0627\u0644\u0639\u062a\u064a\u0642\u060c \u0623\u0645\u0631\u0627\u064b \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0632\u064a\u0646\u0629. \u0648\u064a\u062a\u0645\u0627\u0634\u0649 \u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d25e14 elementor-widget elementor-widget-heading\" data-id=\"5d25e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.1. \u0628\u0627\u0626\u0639\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 (\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629\u060c \u062f\u064a\u0643\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0632\u0644\u060c \u0645\u062d\u0644\u0627\u062a \u0627\u0644\u0647\u062f\u0627\u064a\u0627)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4a4b0 elementor-widget elementor-widget-text-editor\" data-id=\"1e4a4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0625\u0644\u0647\u0627\u0645:<\/strong> \u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0648\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u0644\u062a\u0645\u064a\u0632\u060c \u0648\u0627\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u064a\u0632\u064a\u0646\u060c \u0648\u0642\u062f\u0651\u0645 \u0623\u0633\u0639\u0627\u0631\u064b\u0627 \u0631\u0627\u0642\u064a\u0629. \u0627\u0633\u062a\u0647\u062f\u0641 \u0639\u0645\u0644\u0627\u0621\u064b \u0630\u0648\u064a \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u0642 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649.<\/li><li><strong>\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a:<\/strong> \u064a\u064f\u0642\u062f\u0651\u0645 \u0639\u0631\u0636 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0631\u064a\u062f\u064b\u0627\u060c \u0645\u0633\u062a\u063a\u0644\u064b\u0627 \u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629. \u062a\u064f\u0631\u0648\u0651\u062c \u0627\u0644\u0623\u0635\u0627\u0644\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0642\u0635\u0635 \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0645\u0627 \u064a\u062c\u0630\u0628 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0646\u0647\u0627. \u0648\u064a\u064f\u0645\u062b\u0651\u0644 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0632\u062c\u0627\u062c \u0627\u0644\u0639\u062a\u064a\u0642 \u0641\u0631\u0635\u0629\u064b \u0648\u0627\u0636\u062d\u0629.<\/li><li><strong>\u0639\u0631\u0636 \u0633\u0639\u0631 \u0645\u0646 \u0645\u0648\u0633\u062a\u064a\u0628:<\/strong> \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0639\u062a\u064a\u0642\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u062e\u0628\u0631\u0629 \u0648\u062f\u0639\u0645 \u062a\u062c\u0627\u0631\u064a \u0645\u062b\u0628\u062a.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20e900 elementor-widget elementor-widget-heading\" data-id=\"d20e900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.2. \u0627\u0644\u0636\u064a\u0627\u0641\u0629 (\u0641\u0646\u062f\u0642 \u0628\u0648\u062a\u064a\u0643\u064a\u060c \u0645\u0637\u0639\u0645\u060c \u0645\u0643\u0627\u0646 \u0644\u0625\u0642\u0627\u0645\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2df2e8 elementor-widget elementor-widget-text-editor\" data-id=\"d2df2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0625\u0644\u0647\u0627\u0645:<\/strong> \u0627\u0628\u062a\u0643\u0631 \u0628\u064a\u0626\u0629 \u0641\u0631\u064a\u062f\u0629 \u0648\u062c\u0630\u0627\u0628\u0629 \u0648\u062c\u0645\u064a\u0644\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0636\u064a\u0648\u0641 \u0648\u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627 \u0648\u062a\u0634\u062c\u064a\u0639\u0647\u0627. \u0627\u0628\u062d\u062b \u0639\u0646 \u0644\u062d\u0638\u0627\u062a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0646\u0634\u0631 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645.<\/li><li><strong>\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a:<\/strong> \u064a\u064f\u0636\u0641\u064a \u0627\u0644\u062f\u064a\u0643\u0648\u0631 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u0644\u0645\u0633\u0629\u064b \u0645\u0646 \u0627\u0644\u0623\u0646\u0627\u0642\u0629 \u0627\u0644\u062e\u0627\u0644\u062f\u0629 \u0648\u0627\u0644\u062f\u0641\u0621 \u0648\u0627\u0644\u0631\u0627\u062d\u0629\u060c \u062e\u0627\u0644\u0642\u0627\u064b \u0623\u062c\u0648\u0627\u0621\u064b \u0645\u0645\u064a\u0632\u0629. \u0645\u0639 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062d\u064a\u0627\u0629 \u0645\u062b\u0644 \u0645\u0648\u0643\u0633\u064a \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0645\u0627\u0631\u064a\u0648\u062a.<\/li><li><strong>\u0639\u0631\u0636 \u0633\u0639\u0631 \u0645\u0646 \u0645\u0648\u0633\u062a\u064a\u0628:<\/strong> \u0645\u062c\u0645\u0648\u0639\u0629 \u0630\u0627\u062a \u0637\u0627\u0628\u0639 \u062e\u0627\u0635 \u0623\u0648 \u0645\u0648\u0633\u0645\u064a\u060c \u0642\u0637\u0639 \u0645\u062a\u064a\u0646\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0648\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0644\u0644\u062a\u0643\u0627\u0645\u0644. \u0645\u062f\u064a\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0647\u0648 \u0645\u0634\u062a\u0631\u064d \u0645\u062d\u062a\u0645\u0644 \u0644\u062a\u062c\u0647\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0633\u0631\u062d.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a373d78 elementor-widget elementor-widget-heading\" data-id=\"a373d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.3. \u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0628\u0631\u0627\u0645\u062c \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9556cba elementor-widget elementor-widget-text-editor\" data-id=\"9556cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0625\u0644\u0647\u0627\u0645:<\/strong> \u0639\u0632\u0632 \u0639\u0644\u0627\u0642\u0627\u062a\u0643 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0639\u0628\u0631 \u0639\u0646 \u0627\u0645\u062a\u0646\u0627\u0646\u0643\u060c \u0648\u0627\u0631\u0641\u0639 \u0645\u0639\u0646\u0648\u064a\u0627\u062a\u0647\u0645\u060c \u0648\u0639\u0632\u0632 \u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0627\u0628\u062d\u062b \u0639\u0646 \u0647\u062f\u0627\u064a\u0627 \u0645\u0645\u064a\u0632\u0629 \u0648\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0630\u0627\u062a \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0642\u0648\u064a.<\/li><li><strong>\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a:<\/strong> \u062a\u064f\u0639\u062f\u0651 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0639\u062a\u064a\u0642\u0629 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062d\u0633\u0628 \u0627\u0644\u0637\u0644\u0628 \u0647\u062f\u064a\u0629 \u0645\u0645\u064a\u0632\u0629 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649\u060c \u062a\u064f\u062b\u064a\u0631 \u0645\u0634\u0627\u0639\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u062a\u064f\u0639\u0632\u0632 \u0627\u0644\u062a\u0631\u0627\u062b.<\/li><li><strong>\u0639\u0631\u0636 \u0633\u0639\u0631 \u0645\u0646 \u0645\u0648\u0633\u062a\u064a\u0628:<\/strong> \u0632\u064a\u0646\u0629 \u0632\u062c\u0627\u062c\u064a\u0629 \u0639\u062a\u064a\u0642\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0648\u062d\u0644\u0648\u0644 \u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u062c\u0645\u0644\u0629 \u0648\u062a\u063a\u0644\u064a\u0641. \u0646\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u062a\u0641\u0631\u062f (\u0648\u0647\u0648 \u0645\u0627 \u064a\u0642\u062f\u0631\u0647 62% \u0645\u0646 \u0627\u0644\u0645\u062a\u0644\u0642\u064a\u0646).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961f82b elementor-widget elementor-widget-heading\" data-id=\"961f82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.4. \u0627\u0644\u0645\u062a\u0627\u062d\u0641 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c03bc elementor-widget elementor-widget-text-editor\" data-id=\"16c03bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0625\u0644\u0647\u0627\u0645:<\/strong> \u0627\u0628\u062d\u062b \u0639\u0646 \u0642\u0637\u0639 \u0623\u062b\u0631\u064a\u0629 \u0623\u0635\u0644\u064a\u0629 \u0644\u0644\u0639\u0631\u0648\u0636 \u0623\u0648 \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0623\u0648 \u0628\u064a\u0639\u0647\u0627 \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0647\u062f\u0627\u064a\u0627. \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0627\u062b \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/li><li><strong>\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a: <\/strong>\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0642\u0637\u0639\u064b\u0627 \u0623\u062b\u0631\u064a\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u062a\u064f\u0633\u062a\u063a\u0644 \u0641\u064a \u0627\u0644\u062b\u0646\u0627\u0621 \u0627\u0644\u062c\u0645\u0627\u0639\u064a \u0639\u0644\u0649 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u060c \u0633\u0648\u0627\u0621\u064b \u0644\u0623\u062f\u0627\u0626\u0647\u0627 \u0623\u0648 \u0644\u0643\u0648\u0646\u0647\u0627 \u062a\u0630\u0643\u0627\u0631\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629.<\/li><li><strong>\u0639\u0631\u0636 \u0633\u0639\u0631 \u0645\u0646 \u0645\u0648\u0633\u062a\u064a\u0628:<\/strong> \u0642\u0637\u0639 \u0639\u062a\u064a\u0642\u0629 \u0645\u0639\u062a\u0645\u062f\u0629 \u0630\u0627\u062a \u0645\u0631\u062c\u0639\u064a\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u0629\u060c \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0639\u0631\u0648\u0636 \u0623\u0648 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0648\u0644\u062f\u064a\u0647\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0648\u0646.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4ae65 elementor-widget elementor-widget-heading\" data-id=\"2e4ae65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.5. \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u062a\u062c\u0647\u064a\u0632<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cab7b4 elementor-widget elementor-widget-text-editor\" data-id=\"7cab7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0625\u0644\u0647\u0627\u0645:<\/strong> \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0627\u0644\u0641\u0631\u062f\u064a\u0629 (\u0627\u0644\u0633\u0643\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0633\u0631\u062d) \u0639\u0646\u0627\u0635\u0631 \u0632\u062e\u0631\u0641\u064a\u0629 \u0641\u0631\u064a\u062f\u0629.<\/li><li><strong>\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a:<\/strong> \u062a\u064f\u0636\u0641\u064a \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0637\u0627\u0628\u0639\u064b\u0627 \u0645\u0645\u064a\u0632\u064b\u0627 \u0648\u062f\u0641\u0626\u064b\u0627 \u0648\u062a\u0627\u0631\u064a\u062e\u064b\u0627\u060c \u0648\u062a\u064f\u0634\u0639\u0631 \u0627\u0644\u0645\u0631\u0621 \u0628\u0627\u0644\u0631\u0627\u062d\u0629. \u0642\u062f \u064a\u064f\u0624\u062f\u064a \u0627\u0644\u0637\u0631\u0627\u0632 \u0627\u0644\u0642\u062f\u064a\u0645 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0644\u0627\u0645\u0628\u0627\u0644\u0627\u0629 \u0627\u0644\u0645\u0635\u0637\u0646\u0639\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u062c\u0645\u0627\u0644\u064a\u0627\u062a.<\/li><li><strong>\u0639\u0631\u0636 \u0633\u0639\u0631 \u0645\u0646 \u0645\u0648\u0633\u062a\u064a\u0628:<\/strong> \u0645\u062e\u0632\u0648\u0646 \u0645\u062a\u0646\u0648\u0639 (\u0623\u0646\u0645\u0627\u0637\u060c \u0623\u0644\u0648\u0627\u0646\u060c \u0623\u062d\u062c\u0627\u0645)\u060c \u0635\u0648\u0631 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062f\u0642\u0629\u060c \u0648\u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u0628\u0647 \u0644\u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/li><\/ul><p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0648\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0644\u0627\u0645\u0628\u0627\u0644\u0627\u0629\u060c \u064a\u0633\u062a\u0637\u064a\u0639 \u0645\u0648\u0633\u062a\u064a\u0628 \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0643\u0644 \u0642\u0637\u0627\u0639 \u0645\u0646 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df3bf72 elementor-widget elementor-widget-heading\" data-id=\"df3bf72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0641\u064a \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509284b elementor-widget elementor-widget-text-editor\" data-id=\"509284b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0648\u0633\u062a\u064a\u0628\u060c \u062a\u064f\u0638\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062a\u064f\u062d\u0633\u0651\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4270b00 elementor-widget elementor-widget-heading\" data-id=\"4270b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6.1. \u0642\u064a\u0627\u0633 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0627\u0628\u0637\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a42385 elementor-widget elementor-widget-text-editor\" data-id=\"2a42385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u064a\u064f\u0639\u062f \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0645\u062d\u0631\u0643\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (40-70% \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646)\u060c \u0648\u0627\u0644\u0630\u064a \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a.<\/p><ul><li><strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a (EVI\u00ae):<\/strong> \u0642\u0645 \u0628\u062a\u062e\u0635\u064a\u0635 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0622\u0631\u0627\u0621 \u0645\u0634\u062a\u0631\u064a B2B \u062d\u0648\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 (\u0627\u0644\u0631\u0627\u062d\u0629\u060c \u0627\u0644\u0645\u062a\u0639\u0629\u060c \u0627\u0644\u062a\u0641\u0631\u062f\u060c \u0627\u0644\u062b\u0642\u0629).<\/li><li><strong>\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CAT):<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u064b\u0627 \u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629\u060c \u0627\u0644\u0639\u064a\u0646\u0627\u062a\u060c \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a) \u0644\u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0631\u0636\u0627.<\/li><li><strong>\u062f\u0631\u062c\u0629 \u0635\u0627\u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS):<\/strong> \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0624\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0629.<\/li><li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> &#034;\u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a&#034;\u060c &#034;\u0627\u0644\u062a\u0641\u0631\u062f&#034;\u060c &#034;\u0627\u0644\u062c\u0648\u062f\u0629&#034;\u060c \u0648&#034;\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u064a&#034; \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li><li><strong>\u0631\u062f \u0646\u0648\u0639\u064a:<\/strong> \u062a\u0633\u0644\u0637 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632\/\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 (\u0645\u062b\u0644 \u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u060c \u0648\u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0634\u062e\u0635\u064a).<\/li><li><strong>\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u062f\u0641\u0639 (WTP):<\/strong> \u064a\u0632\u064a\u062f \u0627\u0644\u062d\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a \u0645\u0646 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0644\u0644\u062f\u0641\u0639. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u062b\u0644 \u063a\u0627\u0628\u0648\u0631-\u063a\u0631\u0627\u0646\u062c\u0631 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639\u0647 \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a86049 elementor-widget elementor-widget-heading\" data-id=\"0a86049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6.2. \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328f427 elementor-widget elementor-widget-text-editor\" data-id=\"328f427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/p><ul><li><strong>\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u0634\u0631\u0627\u0621:<\/strong> \u0627\u0637\u0644\u0628 \u0645\u0646 \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B) \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0628\u0639\u062f \u0639\u0631\u0636\u0647 \u0639\u0644\u064a\u0647\u0645.<\/li><li><strong>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 (\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0644\u0648\u0642\u062a\u060c \u0648\u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a\u060c \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629).<\/li><li><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u0634\u0631\u0627\u0621:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u062c\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0623\u0648 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0631\u064a \u0623\u0628\u062d\u0627\u062b\u064b\u0627 \u062d\u0648\u0644 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629\u060c \u0648\u062a\u0642\u0635\u064a\u0631 \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0639.<\/li><li><strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061b \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0644\u064a\u0629 \u062a\u0639\u0632\u0632 \u0646\u0648\u0627\u064a\u0627 \u062d\u0648\u0627\u0644\u064a 13%.<\/li><li><strong>\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 (CLV) \u0648\u0645\u0639\u062f\u0644 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (RCR):<\/strong> \u064a\u062f\u0644 \u0630\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u0644\u0627\u0621 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fbb78 elementor-widget elementor-widget-heading\" data-id=\"52fbb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6.3. \u0642\u064a\u0627\u0633 \u062a\u0645\u0627\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b75e2 elementor-widget elementor-widget-text-editor\" data-id=\"d5b75e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u062a\u064f\u0636\u0641\u064a \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0637\u0627\u0628\u0639\u0627\u064b \u062a\u0645\u064a\u064a\u0632\u064a\u0627\u064b \u0636\u0645\u0646\u064a\u0627\u064b\u061b \u0648\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631\u0647\u0627.<\/p><ul><li><strong>\u0627\u0633\u062a\u0630\u0643\u0627\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0627:<\/strong> \u0642\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u062a\u0639\u0631\u0641 \u0645\u0634\u062a\u0631\u064a B2B \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0645\u0648\u0633\u062a\u064a\u0628 \u0643\u0645\u0648\u0631\u062f \u0644\u062d\u0644\u064a \u0632\u062c\u0627\u062c\u064a\u0629 \u0639\u062a\u064a\u0642\u0629.<\/li><li><strong>\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629:<\/strong> \u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u062a\u0635\u0648\u0631\u0627\u062a \u0645\u0648\u0633\u062a\u064a\u0628 \u0648\u0639\u0631\u0648\u0636\u0647 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0641\u0631\u064a\u062f\u0629.<\/li><li><strong>\u0635\u062f\u0649 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 (UVP):<\/strong> \u0642\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0640 Mosteb (\u0623\u0635\u0627\u0644\u0629 \u0627\u0644\u0637\u0631\u0627\u0632 \u0627\u0644\u0642\u062f\u064a\u0645\u060c \u062c\u0627\u0630\u0628\u064a\u0629 \u063a\u064a\u0631 \u0645\u0628\u0627\u0644\u064a\u0629) \u0645\u0641\u0647\u0648\u0645\u0629 \u0648\u0630\u0627\u062a \u0642\u064a\u0645\u0629.<\/li><li><strong>\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629:<\/strong> \u062a\u062a\u0628\u0639 \u062f\u0648\u0631 \u0645\u0648\u0633\u062a\u0628 \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u062f\u064a\u0643\u0648\u0631\u0627\u062a B2B \u0627\u0644\u0639\u062a\u064a\u0642\u0629.<\/li><li><strong>\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0642\u064a\u0645\u062a\u0647\u0627:<\/strong> \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0623\u0635\u064a\u0644\u0629\u060c \u0645\u0646\u062a\u0642\u0627\u0629 \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u063a\u064a\u0631 \u0645\u0628\u0627\u0644\u064a\u0629) \u062a\u0639\u0643\u0633 \u0648\u062a\u0645\u064a\u0632.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097dee8 elementor-widget elementor-widget-heading\" data-id=\"097dee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6.4. \u0645\u0635\u0641\u0648\u0641\u0629 \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0644\u064a\u0629<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0e275 elementor-widget elementor-widget-text-editor\" data-id=\"0f0e275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0637:<\/strong> \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0642\u062f\u064a\u0645\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629\u060c \u0648\u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629. \u0642\u0650\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629.<\/li><li><strong>\u062a\u062d\u0644\u064a\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UGC):<\/strong> \u0631\u0627\u0642\u0628 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u062d\u062b\u064b\u0627 \u0639\u0646 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0644\u064a\u0629 \u062a\u062c\u0627\u0647 \u0645\u062c\u0648\u0647\u0631\u0627\u062a \u0645\u0648\u0633\u062a\u0628\u060c \u0648\u0627\u0644\u0635\u062f\u0627\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 (\u0645\u0634\u0627\u0631\u0643\u0627\u062a\u060c \u0627\u062e\u062a\u064a\u0627\u0631).<\/li><\/ul><p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629\u060c \u064a\u0643\u062a\u0633\u0628 \u0645\u0648\u0633\u062a\u064a\u0628 \u0641\u0647\u0645\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0646\u0641\u0633\u064a\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fc185 elementor-widget elementor-widget-image\" data-id=\"a8fc185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments01.webp\" class=\"attachment-large size-large wp-image-1874\" alt=\"\u0632\u064a\u0646\u0629 \u0632\u062c\u0627\u062c\u064a\u0629 \u0639\u062a\u064a\u0642\u0629\" srcset=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments01.webp 1000w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments01-768x576.webp 768w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments01-16x12.webp 16w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/09\/vintage-glass-ornaments01-600x450.webp 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa4cc2 elementor-widget elementor-widget-heading\" data-id=\"3aa4cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. \u0641\u0631\u0635 \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0648\u0631\u064a\u062f \u0648\u0628\u064a\u0639 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0642\u062f\u064a\u0645\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d9ff1 elementor-widget elementor-widget-text-editor\" data-id=\"a4d9ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u064a\u064f\u062a\u064a\u062d \u0627\u0644\u0633\u0648\u0642 \u0641\u0631\u0635\u0629\u064b \u0628\u0627\u0644\u063a\u0629 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0642\u0637\u0639 \u0627\u0644\u0632\u064a\u0646\u0629 \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629\u060c \u0645\u062f\u0641\u0648\u0639\u0629\u064b \u0628\u062a\u0632\u0627\u064a\u062f \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u0631\u0627\u062c\u0639 \u0639\u0632\u0648\u0641\u0647\u0645 \u0639\u0646\u0647\u0627. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646\u0647 \u064a\u0637\u0631\u062d \u0623\u064a\u0636\u0627\u064b \u062a\u062d\u062f\u064a\u0627\u062a\u064d \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0645\u0635\u062f\u0631 \u0627\u0644\u0623\u0635\u0627\u0644\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639.<\/p><p><strong>\u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642<\/strong><\/p><ul><li><strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646:<\/strong> \u064a\u062a\u0631\u062c\u0645 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0632\u062c\u0627\u062c \u0627\u0644\u0639\u062a\u064a\u0642 \u0625\u0644\u0649 \u0645\u0646\u0627\u0633\u0628\u0627\u062a B2B\u060c \u0645\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0628\u0632\u064a\u0627\u062f\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u062d\u062a\u0649 \u0639\u0627\u0645 2034.<\/li><li><strong>\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629:<\/strong> \u0625\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0644\u064a \u0627\u0644\u0632\u062c\u0627\u062c\u064a\u0629 \u0627\u0644\u0639\u062a\u064a\u0642\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u064a\u0645\u064a\u0632\u0647\u0627 \u0639\u0646 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0636\u062e\u0645\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0648\u0645\u0634\u062a\u0631\u064a B2B \u0628\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0642\u0637\u0639 \u0641\u0631\u064a\u062f\u0629.<\/li><li><strong>\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong>: \u0625\u0646 \u0627\u0644\u062d\u0646\u064a\u0646 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