{"id":3616,"date":"2025-12-05T10:18:11","date_gmt":"2025-12-05T02:18:11","guid":{"rendered":"https:\/\/mostebglass.com\/?p=3616"},"modified":"2026-04-17T17:23:38","modified_gmt":"2026-04-17T09:23:38","slug":"case-study-scaling-a-fragrance-brand-with-glass-diffuser-bottles-bulk","status":"publish","type":"post","link":"https:\/\/mostebglass.com\/cs\/case-study-scaling-a-fragrance-brand-with-glass-diffuser-bottles-bulk\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: \u0160k\u00e1lov\u00e1n\u00ed zna\u010dky v\u016fn\u00ed s velkoobchodn\u00edm prodejem sklen\u011bn\u00fdch difuz\u00e9r\u016f"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3616\" class=\"elementor elementor-3616\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7485f7f e-flex e-con-boxed e-con e-parent\" data-id=\"7485f7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6163adc elementor-widget elementor-widget-heading\" data-id=\"6163adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pozad\u00ed klienta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434139e e-flex e-con-boxed e-con e-parent\" data-id=\"434139e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e26840e elementor-widget elementor-widget-text-editor\" data-id=\"e26840e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e1\u0161 <a href=\"https:\/\/mostebglass.com\/cs\/sklenene-vazy\/\">sklen\u011bn\u00e9 difuzn\u00ed lahve<\/a> Velkoobchodn\u00ed klient je dlouhodob\u011b \u00fasp\u011b\u0161n\u00e1 zna\u010dka bytov\u00fdch v\u016fn\u00ed z N\u011bmecka, kter\u00e1 prod\u00e1v\u00e1 minimalistick\u00e9 aroma difuz\u00e9ry mal\u00fdm butik\u016fm a online prodejc\u016fm lifestylov\u00e9ho zbo\u017e\u00ed v Berl\u00edn\u011b, Hamburku a Mnichov\u011b. P\u0159i p\u0159\u00edprav\u011b nov\u00e9 aromaterapeutick\u00e9 kolekce se rozhodli pro hromadnou objedn\u00e1vku u Mostebu na matn\u011b ml\u00e9\u010dn\u00e9 lahvi\u010dky s v\u00e1lcovit\u00fdm t\u011blem se siln\u00fdm dnem a zak\u00e1zkov\u00fdm galvanicky pokoven\u00fdm st\u0159\u00edbrn\u00fdm krou\u017ekem sp\u00e1rovan\u00fdm s p\u0159\u00edrodn\u00edmi ratanov\u00fdmi r\u00e1kosov\u00fdmi ty\u010dinkami.<\/p><p>Tento konkr\u00e9tn\u00ed zak\u00e1zkov\u00fd design si zvolili, proto\u017ee n\u011bmeck\u00fd trh je zn\u00e1m\u00fd sv\u00fdmi velk\u00fdmi n\u00e1roky na elegantn\u00ed vzhled a odolnost produktu. Matn\u00e1 poleva zabr\u00e1nila otisk\u016fm prst\u016f na difuz\u00e9rech, siln\u00e1 z\u00e1kladna je zajistila stabilitu i s dlouh\u00fdmi difuz\u00e9rov\u00fdmi ty\u010dinkami a st\u0159\u00edbrn\u00fd l\u00edmec jim dodal luxusn\u00ed vizu\u00e1ln\u00ed identitu.<\/p><p>Vybrali si Mosteb kv\u016fli na\u0161im:<\/p><ul><li>Odbornost v oblasti matn\u00e9 povrchov\u00e9 \u00fapravy a galvanicky pokoven\u00fdch dopl\u0148k\u016f<\/li><li>Pln\u00e1 kapacita pro dod\u00e1vky sklen\u011bn\u00fdch lahv\u00ed + komponent\u016f l\u00edmc\u016f v r\u00e1mci jedn\u00e9 koordinovan\u00e9 v\u00fdrobn\u00ed linky<\/li><li>Stabiln\u00ed objemov\u00fd v\u00fdstup vhodn\u00fd pro m\u011bs\u00ed\u010dn\u00ed dopl\u0148ov\u00e1n\u00ed<\/li><li>Jasn\u00e1 technick\u00e1 dokumentace a rychl\u00e9 posouzen\u00ed proveditelnosti<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-263c61b elementor-widget elementor-widget-image\" data-id=\"263c61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk01.webp\" class=\"attachment-full size-full wp-image-3620\" alt=\"sklen\u011bn\u00e9 difuzn\u00ed lahve ve velk\u00e9m\" srcset=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk01.webp 1000w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk01-768x576.webp 768w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk01-16x12.webp 16w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk01-600x450.webp 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6bd4b elementor-widget elementor-widget-heading\" data-id=\"de6bd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdzvy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7fabb3 elementor-widget elementor-widget-text-editor\" data-id=\"f7fabb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B\u011bhem p\u0159edv\u00fdrobn\u00ed v\u00fdroby a testov\u00e1n\u00ed vzork\u016f se zna\u010dka setkala se dv\u011bma praktick\u00fdmi v\u00fdzvami:<\/p><ol><li><strong>Rozd\u00edly v hustot\u011b polevy<\/strong><br \/>N\u011bkter\u00e9 lahve m\u011bly o n\u011bco sv\u011btlej\u0161\u00ed oblasti s polevou, co\u017e zp\u016fsobovalo viditelnou nesrovnalost p\u0159i seskupen\u00ed na polic\u00edch.<\/li><li><strong>Uvoln\u011bn\u00ed krou\u017eku obojku po vlo\u017een\u00ed jaz\u00fd\u010dku<\/strong><br \/>Po zasunut\u00ed ratanu se n\u011bkolik krou\u017ek\u016f obojku posunulo kv\u016fli nedostate\u010dn\u00e9mu t\u0159en\u00ed mezi sklen\u011bn\u00fdm krkem a vnit\u0159n\u00edm kovov\u00fdm povrchem.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479459b elementor-widget elementor-widget-image\" data-id=\"479459b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk02.webp\" class=\"attachment-full size-full wp-image-3619\" alt=\"sklen\u011bn\u00e9 difuzn\u00ed lahve ve velk\u00e9m\" srcset=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk02.webp 1000w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk02-768x576.webp 768w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk02-16x12.webp 16w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/12\/glass-diffuser-bottles-bulk02-600x450.webp 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69c9e1 elementor-widget elementor-widget-heading\" data-id=\"d69c9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anal\u00fdza p\u0159\u00ed\u010din<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a12f2 elementor-widget elementor-widget-text-editor\" data-id=\"b9a12f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e1\u0161 technick\u00fd t\u00fdm provedl hloubkovou anal\u00fdzu obou probl\u00e9m\u016f.<\/p><p><strong>Co se t\u00fd\u010de probl\u00e9mu s polevou,<\/strong> objevili jsme:<\/p><ul><li>Nerovnom\u011brn\u00fd \u00fahel st\u0159\u00edkac\u00ed pistole zp\u016fsobil mikroskvrny se sn\u00ed\u017eenou hustotou povlaku<\/li><li>Nekonzistentn\u00ed doba schnut\u00ed v tunelu pro zr\u00e1n\u00ed ovlivnila rovnom\u011brnost povrchov\u00e9ho z\u00e1kalu<\/li><\/ul><p><strong>Kv\u016fli probl\u00e9mu s padnut\u00edm l\u00edmce<\/strong>, zjistili jsme:<\/p><ul><li>Stabilita pr\u016fm\u011bru kr\u010dku ovlivn\u011bn\u00e1 smr\u0161t\u011bn\u00edm v chladic\u00ed f\u00e1zi<\/li><li>Dodavatel\u016fv krou\u017eek pou\u017e\u00edval kompresn\u00ed krou\u017eek, kter\u00fd byl pro siln\u00e1 sklen\u011bn\u00e1 hrdla p\u0159\u00edli\u0161 tuh\u00fd.<\/li><\/ul><p>Aby se tyto probl\u00e9my vy\u0159e\u0161ily,<a href=\"https:\/\/mostebglass.com\/cs\/\"> Mosteb<\/a> provedli n\u011bkolik kol test\u016f rozlo\u017een\u00ed polevy, skenovali data o pr\u016fm\u011bru krku v pr\u016fb\u011bhu cykl\u016f chlazen\u00ed a vyhodnotili r\u016fzn\u00e9 komponenty l\u00edmce z hlediska lep\u0161\u00edho \u00fachopu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-296cb0b e-grid e-con-full e-con e-child\" data-id=\"296cb0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86eebd6 elementor-widget elementor-widget-image\" data-id=\"86eebd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/refillable-diffuser-bottle.webp\" class=\"attachment-full size-full wp-image-999\" alt=\"znovu naplniteln\u00e1 difuzn\u00ed lahvi\u010dka\" srcset=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/refillable-diffuser-bottle.webp 1000w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/refillable-diffuser-bottle-300x300.webp 300w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/refillable-diffuser-bottle-100x100.webp 100w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/refillable-diffuser-bottle-600x600.webp 600w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/refillable-diffuser-bottle-768x768.webp 768w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/refillable-diffuser-bottle-12x12.webp 12w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd12ad elementor-widget elementor-widget-image\" data-id=\"1cd12ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/diffuser-refill-bottles.webp\" class=\"attachment-full size-full wp-image-1046\" alt=\"n\u00e1pl\u0148 do difuz\u00e9ru\" srcset=\"https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/diffuser-refill-bottles.webp 1000w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/diffuser-refill-bottles-300x300.webp 300w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/diffuser-refill-bottles-100x100.webp 100w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/diffuser-refill-bottles-600x600.webp 600w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/diffuser-refill-bottles-768x768.webp 768w, https:\/\/mostebglass.com\/wp-content\/uploads\/2025\/08\/diffuser-refill-bottles-12x12.webp 12w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8e0cfd e-con-full e-flex e-con e-child\" data-id=\"b8e0cfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-608018d elementor-widget elementor-widget-heading\" data-id=\"608018d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mostebglass.com\/cs\/hromadne-plnitelne-difuzni-lahvicky-ve-tvaru-osmiuhelniku\/\">Plniteln\u00e9 difuz\u00e9rov\u00e9 \u200b\u200blahvi\u010dky 100ml 200ml s osmi\u00faheln\u00edkov\u00fdm tvarem<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad1a5e elementor-widget elementor-widget-heading\" data-id=\"dad1a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mostebglass.com\/cs\/lahvicky-s-naplni-do-rakosoveho-difuzeru-ve-tvaru-diamantoveho-rezu\/\">N\u00e1hradn\u00ed lahvi\u010dky do difuz\u00e9ru Reed s diamantov\u00fdm v\u00fdbrusem 90ml 200ml<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4f45a elementor-widget elementor-widget-heading\" data-id=\"0f4f45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0158e\u0161en\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd8736 elementor-widget elementor-widget-text-editor\" data-id=\"fcd8736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mosteb provedl c\u00edlen\u00e1 \u0159e\u0161en\u00ed k \u0159e\u0161en\u00ed obou v\u00fdzev:<\/p><ol><li><strong>Robotick\u00e1 aplikace polevy<\/strong><br \/>Ru\u010dn\u00ed st\u0159\u00edk\u00e1n\u00ed jsme nahradili kalibrovan\u00fdm robotick\u00fdm st\u0159\u00edkac\u00edm za\u0159\u00edzen\u00edm, abychom zajistili pevn\u00fd \u00fahel, vzd\u00e1lenost a tlou\u0161\u0165ku n\u00e1t\u011bru.<\/li><li><strong>Prodlou\u017een\u00e9 su\u0161en\u00ed s \u0159\u00edzenou teplotou<\/strong><br \/>Upraven\u00e1 stabilita teploty v tunelu umo\u017e\u0148uje rovnom\u011brn\u00e9 vytvrzen\u00ed polevy bez kol\u00eds\u00e1n\u00ed z\u00e1kalu.<\/li><li><strong>Optimalizace kr\u010dn\u00ed formy<\/strong><br \/>Zp\u0159esnili jsme rozm\u011bry formy, abychom sn\u00ed\u017eili kol\u00eds\u00e1n\u00ed smr\u0161t\u011bn\u00ed a udr\u017eeli pr\u016fm\u011br hrdla stabiln\u00ed nap\u0159\u00ed\u010d \u0161ar\u017eemi.<\/li><li><strong>Vylep\u0161en\u00fd kompresn\u00ed krou\u017eek vnit\u0159n\u00edho l\u00edmce<\/strong><br \/>Pevnou vlo\u017eku nahradila flexibiln\u00ed silikonov\u00e1 vlo\u017eka s vysok\u00fdm t\u0159en\u00edm, kter\u00e1 zaji\u0161\u0165ovala bezpe\u010dn\u00e9 uchopen\u00ed obj\u00edmky i po vlo\u017een\u00ed jaz\u00fd\u010dku.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71866ce elementor-widget elementor-widget-heading\" data-id=\"71866ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdsledek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d04f2 elementor-widget elementor-widget-text-editor\" data-id=\"92d04f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Po zaveden\u00ed vylep\u0161en\u00ed dos\u00e1hla n\u011bmeck\u00e1 zna\u010dka:<\/p><ul><li>99% rovnom\u011brnost polevy, spl\u0148uj\u00edc\u00ed jejich vizu\u00e1ln\u00ed standard pro maloobchodn\u00ed prodej<\/li><li>Nulov\u00fd pohyb l\u00edmce b\u011bhem test\u016f zasouv\u00e1n\u00ed jaz\u00fd\u010dku nebo vibrac\u00ed p\u0159i p\u0159eprav\u011b<\/li><li>Plynul\u00e1 hromadn\u00e1 v\u00fdroba a v\u010dasn\u00e9 dod\u00e1n\u00ed pro uveden\u00ed nov\u00e9 sez\u00f3ny na trh<\/li><li>V\u00fdznamn\u00fd n\u00e1r\u016fst zp\u011btn\u00e9 vazby od maloobchodn\u00edk\u016f, kter\u00fd vedl k 30% n\u00e1r\u016fstu objedn\u00e1vek v p\u0159\u00ed\u0161t\u00edm \u010dtvrtlet\u00ed<\/li><\/ul><p>\u00dasp\u011bch tohoto projektu hromadn\u00e9 v\u00fdroby sklen\u011bn\u00fdch difuz\u00e9r\u016f povzbudil zna\u010dku k roz\u0161\u00ed\u0159en\u00ed spolupr\u00e1ce se spole\u010dnost\u00ed Mosteb na barevn\u00e9 difuz\u00e9ry a \u0159adu dekorativn\u00edch l\u00edmc\u016f a krou\u017ek\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, jak na\u0161e velkoobchodn\u00ed dod\u00e1vky sklen\u011bn\u00fdch difuz\u00e9r\u016f pomohly zna\u010dce parf\u00e9m\u016f expandovat. 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